As Microsoft launches Zune this week, the goal is not to manufacture another digital music player but to create a shared, social experience that will be shaped by the collective imagination of consumers and will inspire discovery of new music and artists.
Zune – the new music and entertainment project from Microsoft that launches Tuesday in the U.S. – was created with that spirit of communication in mind. Zune, developed by the Microsoft group responsible for Xbox, relies on the same underlying principle as the successful video-game console – that entertainment should be based on a shared, connected experience. A social experience.
“This is what we call connected entertainment,” Microsoft Chairman Bill Gates said today at a Zune preview event in Seattle, where emerging artist Secret Machines performed a concert to launch Zune festivities. “Zune is a big investment for us,” said Gates, “and it’s a vision that will carry us forward for years.” Continue for more info….