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YWA (Yahoo! Web Analytics) 10.1 Now Live on all Accounts

Yahoo! released the version 10.1 of Yahoo! Web Analytics to all accounts. “This release of YWA includes a number of new features and enhancements. For starters, you’ll see the new version listed next to your active projects in the Control Center of your account,” Yahoo! stated:

  • YWA’s reporting interface now including a new way to apply Filters and Segments. The Segmentation Wizard UI has been improved and has a new segment types along with a wider variety of audience dimensions and metric parameters.

  • Also included a audience definition segment feature that enables you to export user defined segments from YWA to the Right Media Exchange (RMX) where they can be used to target those user-defined groups. So now you’ll find an option to link your RMX account to YWA via the Ad Channel Configuration tool.

For more details, please see 10.1 product bulletin to review the full list.

[Source: Yahoo! Web Analytics blog]

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