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YPN: Minimum Replenishment Reduction

You can now get your account back online with a smaller payment amount, Yahoo! announced that “Recently we lowered the amount we required advertisers to deposit in their accounts to get back online if their balance reached zero. Previously, we required an amount equal to three times the account’s daily run rate (average click charges per day). With this change, we reduced the required replenishment amount to just the daily run rate itself. Please note if you choose to replenish your account with only one day’s worth of average click charges, it won’t be long before your account balance will again be depleted. Under Administration tab in your account, you can specify your Automatic Charge Amount, which’s the amount that you’ll be charged on an ongoing basis every time your balance is low. We recommend that you choose an amount equal to or greater than your approximate daily spend. And to help avoid multiple charges per day, your Automatic Charge Amount should be at least as much as your Account Daily Spending Limit,” explains Yahoo! Search Marketing blog.


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