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YouTube travels to South Africa with local broadcasters

Google adds a “new territory to the list of YouTube locations: South Africa. For a closer look, head to the bottom of the page, click ‘Location’ tab, and select South Africa from the menu. In practice, this means that South Africa-based channels like Freshlyground and Khayav should enjoy more profile locally, and at the same time should also find it easier to identify other local users. From now on when users in South Africa visit localized site they’ll see, for e.g., Most Popular and Most Viewed videos in South Africa along with local content that closely matches their interests. Also, YouTube team with local broadcasters: South African Broadcasting Corporation and e.tv, to ensure that YouTube users, wherever they may be, have access to some of the best locally produced content from leading local broadcasters. In addition, South African journalism schools, such as Rhodes Journalism School and Wits Journalism School, are also using YouTube to showcase aspiring journalists’ talent and highlight news items that’re frequently under-reported,” writes Google.


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