Building a better experience around YouTube, Google announced a number of new functionalities, like begint o showx more authoritative search results around news topics, searchable hashtags , adds new explore tab, play vertical videos without black bar and more.
In addition, new Creators features like helping them find out re-uploaded on other channels and more.
Here is rundown of the new features on YouTube and Creators:
Kicked off in March, Google through its Google News Initiative (GNI) begin to support the authoritative news sources in online videos on YouTube, more specifically YouTube search. These changes all involve making authoritative sources more readily accessible. “Authoritativeness is essential to viewers, especially during fast-moving, breaking news events, so we’ve been investing in new product features to prominently surface authoritative sources,” wrote Google.
Google to provide more sources and context on breaking news-related searches in YouTube.
YouTube to highlight breaking news, including links to articles in the US with the support of actions, such as “provide more sources and context on breaking news,” “display more highlights of breaking news,” and “surface more local news stories.”
More Sources & Context on Breaking News
During the initial hours of a major news event, YouTube will display a short preview of news articles in YouTube search results of a specific story when not authoritative videos are yet available. These text articles will link back to full text article.
Also, a reminder for searchers will be displayed along side that “breaking and developing news gets rapidly change.”
Expanding Top & Breaking News Section
Google plans to double the number of countries where it displays Top News and Breaking News in the coming months. Currently, these sections are launched in 17 countries, including U.S., U.K., France, Italy, Japan, India, Mexico, Brazil, South Africa, Nigeria.
Top News shelf prominently highlights videos from news sources in search results, while Breaking News shelf highlights videos from news organizations about that event directly on the YouTube homepage.
Screenshot below showing Top News and Breaking News:
Displaying More Local News in US
Google is currently testing a new feature in the YouTube app for TV screens that surface local news across 25 media markets around the United States.
Google said, since local news in the living room so far has seen strong engagement , and thus it has plans to expanding it to dozens more countries.
Screensot below showcasing local news in the U.S.:
More Sources on Topical Searchers & Videos
In oreder to help users make judgments about the news they consume, Google is now providing them with more sources of information on topical searches and videos from third parties sites, including Wikipedia and Encyclopædia Britannica.
These sources are currently dispalyed alongside videos on a small number of well-established historical and scientific topics that are often been subject to misinformation, like moon landing and Oklahoma City Bombing, said Google.
Screenshot of more context for people to make their own decisions:
Google said, it’s committing $25M to a YouTube-specific monetary investment to meet these challenges, along side investments in YouTube search results and algorithm.
YouTube also has begun to show searchable hashtags just above videos title, so users can easily and quickly discover related videos on the same topics.
As of now, hashtags only shows up on videos when viewed in a desktop web browser or in the Android mobile app. In this screenshot, you can see the hashtags appearing in blue text above the video’s title:
These clickable hastags let users conduct a YouTube search for other videos on the same topic or having same hashtags. Hashtag can also be typed manually in to the YouTube search bar.
Creator can add hashtags directly within the video title, or simply include them in to the description.
However, they must adhere to YouTube’s hashtag policies, that involves refraining from using hashtags to promote harassment and hate speech, or using hashtags to direct people to misleading content.
A YouTube forum post confims the roll out of “playing vertical videos in native aspect ration on desktops.”
First rolled out to the mobile devices, it’s now available to the desktop video player as well: “We launched an update to the YouTube video player on desktop – the player now automatically adapts to provide the best viewing experience based on the video’s size (aspect ratio) and your computer’s screen/browser size,” stated Google.
Google explains this update applies to any video that is not recorded in widescreen format, which also includes videos in 4:3 aspect ratio (also referred to as “full screen”).
“Historically, for non wide-screen videos (not 16:9) like vertical and square videos, we would show black bars alongside the video, making the video really small. This update moves away from the need for black bars. We launched this update on mobile awhile back (both Android and iOS) so this change also aligns the desktop and mobile viewing experiences.”
In the screenshot below you can how vertical videos look before and after the change of desktop browser:
Google is tresting a new ‘Explore’ tab on YouTube so users can easily discover videos based on theri viewing activity.
Explore tab offer new ways to discover videos, topics, and channels, including a section for all existing Trending content.
It’s currenlty in test mode available to a small group of iPhone users.
Videos surfaced in the Explore tab will related to topics that a user is interested in, according to their viewing history.
Heads up about a new feature we’re testing out over the next few weeks with a small group of iPhone users called “Explore” → https://t.co/P1us72lH4Q
Explore introduces new ways to discover videos, topics, and channels, including a section for all existing Trending content.
— Team YouTube (@TeamYouTube) July 23, 2018
For Creators to help them protect their content, Google released a new ‘Copyright Match tool,’ that is designed to help them find re-uploads of their copyrighted content on other channels.
Here’s how this new tool works?
Creators can upload a video using the tool, which will be scanned by YouTube to find other videos uploaded to its system to see if any of them are same or very similar. When a match is found YouTube will place it in the “matches” tab within the tool for Creators to decide what to do next.
That could involve steps like, getting in touch with other channel(s), initiating a takedown request. The copyright ownership will be determined based on who uploaded the video first.
Google said, the tool is in test for nearly a year before as they’re refining it before rolling out to whole community.
The tool seems to be available now to Creators with more than 100k subscribers. Eventually, the tool will become available to every Creator in the YouTube Partner program, but it wants to make it safe and effective before making a genernal release. “As this is a powerful feature, we will monitor usage closely and will continue to expand over the coming months with the long-term goal of making it available to every creator in the YouTube Partner program,” Google stated.
Here is what Google advises to know about Copyright Match tool:
- It’s important that you’re the first person to upload your video to YouTube. The time of upload is how we determine who should be shown matches.
- This tool is intended to find full re-uploads. If you find a clip of your content that you’d like removed, you can always report it via the copyright webform.
- Once the tool has found a match, you can choose either to do nothing, to get in touch with the other creator, or request that YouTube remove the video. When you request removal you can do so with or without a 7-day delay to allow the uploader to correct the issue themselves. Takedown requests will be reviewed to make sure they comply with YouTube’s copyright policies.
- Before taking action, we ask that you carefully evaluate each match to confirm that you own the rights to the matched content and ensure that you believe it infringes on your copyright. You should not file a copyright takedown request for content that you do not own exclusively, such as public domain content.
- You should also consider whether the matched content could be considered fair use or could be subject to some other exceptions to copyright and hence not require permission for reuse.
You might be wondering: Isn’t this Content ID? No. The Copyright Match Tool does use similar matching technology used by Content ID, but the Copyright Match Tool is a unique tool designed especially for YouTube creators who have problems with unauthorized re-uploads.