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YouTube: Best practices for making your video news more discoverable

Video has always been a unique storytelling tool, especially useful when reporting the news. Here’re six best practices for how news publishers can increase “discoverability of their news videos”:

  1. Timely uploads: Videos should be uploaded as quickly as possible to reach news homepage faster and be grouped with most recent articles.
  2. One story per video offers better user experience and easier for to index also, and the video title should be specific (not something generic like “Breaking News”).
  3. Categorization helps in discovering videos easier, always add your videos to relevant categroy.
  4. More detailed descriptions of the news video should convey the who, what, when, where, and why of the story in a few sentences — the more detail you can supply, the better.
  5. Rich keyword tags: Providing keywords that might not be in the description gives us more knowledge of what the video is about. Especially helpful are proper nouns: the names of the people, places, companies, etc. mentioned in the video.
  6. Make you video embeddable on other sites since this is currently a technical requirement for being displayed in Google News.
  7. News Search SEO:


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