Yahoo!’s Smart Start guide, is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you’re an expert search marketer or just starting out, the tips from Yahoo!’s “Sharon Goodsense” offer practical search marketing insights. The Smart Start Guide includes chapters on: Getting to know your account, Building a foundation with strong keywords, Organizing ad groups for success, Writing effective ads, Making sure your ads are high quality, Matching keywords to your customers searches, Determining effective bids, Targeting your ads geographically, Advertising on content sites other than Yahoo.com, and Tracking your results.
Yahoo! Smart Start Guide