Yahoo! is rolling out new search-powered features across Yahoo! network. One of these is a new internally called “Infinite Browse” module for Yahoo! News, that adds related search content below news stories to help people explore things like images, videos, news articles, slideshows, and search suggestions all in same page.
Yahoo! says the “internal data indicates that user engagement with this related search information in Yahoo! News is nearly twice the amount we see with similar features. We’ll be rolling this out to all users when ready.”
Another feature “Trending Now” lists, bring trending topics as you browse across Yahoo! properties. When you click any terms on Trending Now list, you’ll find latest info about a hot topic and discover related content from Yahoo! Search.
“Click-through rates have more than doubled since we’ve improved and optimized our Trending Now lists using content optimization technology that powers the “Today Module” of the Yahoo! Homepage,” informs Yahoo!.