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Jun032010

Yahoo!’s new creative mobile campaign in collaboration with Fidelity Investments

Yahoo! launched a new creative campaign in collaboration with Fidelity Investments as we continue to explore the potential of designing advertisements which’re integrated with specific properties on Yahoo! Mobile. “Fidelity creative will run for a month across a range of Yahoo! Mobile sites and in contrast to Shrek overlay which was designed as a high-impact, short-lived, experience this campaign uses an in-page animation anchored by a fixed banner. If the user changes the phone orientation from portrait to landscape the creative just shows a short animation around the banner itself,” explains Yahoo.

Check out this campaign on your iPhone at Yahoo! Mobile Finance, Yahoo! Mobile News, as well as Yahoo! Mobile Mail for the rest of the month.

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