Yahoo! launched a new creative campaign in collaboration with Fidelity Investments as we continue to explore the potential of designing advertisements which’re integrated with specific properties on Yahoo! Mobile. “Fidelity creative will run for a month across a range of Yahoo! Mobile sites and in contrast to Shrek overlay which was designed as a high-impact, short-lived, experience this campaign uses an in-page animation anchored by a fixed banner. If the user changes the phone orientation from portrait to landscape the creative just shows a short animation around the banner itself,” explains Yahoo.