Yahoo!7 has acquired OzTips.com, Australia’s largest online sports tipping website. For those unfamiliar with the Aussie obsession with “tipping” it’s similar to an “office pool”. Aussies love to “tip” sports games and have special leagues set up to do so – Oztips being one of the key online sites that people use to set up their league.
“In agreement with NextGen.Net Pty Ltd Yahoo!7 will acquire 100% of OzTips AND their loyal and passionate audience, many of which’re totally new to our network and set to become highly engaged with Yahoo!7. The acquisition will build on our existing Sports site, securing our leadership position in the Australian online sports publishers category – and let’s face it – we’re serious, and we’re playing to win!
The acquisition of Oztips is pretty serious stuff because overnight we DOUBLED Yahoo!7’s sport audience and skyrocketed to rank number one publisher for sports sites in Australia in just one day!,” said Yahoo.