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Yahoo! Web Analytics (YWA) v9.6 With ‘Paid Search, Display, Email’ and More!

Yahoo! released a few enhancements to YWA — version 9.6. comes with significant architectural changes to the system in order to improve overall performance and scalability. “We’ve introduced some data collection limitations which can be mitigated using URL Rewrite. We’ve also introduced new Campaign by Type reports. In addition to the standard Campaign Summary report YWA will introduce five Type reports: Paid Search; Display; Email; Affiliate; Other.

Here’s what’s improved: More consistent terminology across reports and wizards; Simplified invitation process;

New metrics:

  • Assists are a score, not the actual number of times campaign assisted; they represent a weighted sum of number of times a keyword or ad contributed to a conversion that was credited to another keyword or marketing activity, where weights fall off with time
  • Days to Conversion: total number of days from date of first visit until a given type of action occurs
  • Average Days to Conversion: average number of days from the date of first visit until a given type of action occurs

More Info: YWA Version 9.6


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