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Yahoo! Web Analytics (YWA) ‘Opt-out and Privacy Policy’ Updates

Yahoo! is providing these web site visitors the option to opt-out of being tracked and require all of “YWA customers inform their visitors about the tracking methodology used by YWAs and to provide their visitors with ability to opt-out from being tracked. You can simply include following paragraph in your privacy policy”:

Third-Party Web Beacons: We use third-party web beacons from Yahoo! to help analyze where visitors go and what they do while visiting our website. Yahoo! may also use anonymous information about your visits to this and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by Yahoo!, click here.

You’re also required to include a link to following page, which allows visitors to your website to opt-out from being tracked: https://reports.web.analytics.yahoo.com/optout,OptOut.vm


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