Yahoo! is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week, starting September 22 in New York. The ad campaign will focus on Yahoo’s biggest strength, which it believes is the company’s size and market share, hoping to make advertisers believe this as well. Carol Bartz will be at the press conference, and is likely to deliver the message that Yahoo’s a powerhouse unlike any others on the Web when it comes to online display advertising. And, in fact, Yahoo–despite all the internal and external turmoil it has undergone in recent years–remains one of the largest sites on the Internet, and also is the top player in what is also called graphical advertising, as well as online media and communications. “It is less Yahoo is back than Yahoo has never left.” Sources also noted that Yahoo is likely to stick to its plan to push the idea of “your home on the Web” to consumers, which I had previously posted about earlier this summer.
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