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Yahoo! to offer new online ad targeting program

Yahoo! is set to unveil new online ad targeting program to help marketers better target their online adverts, as the Internet company tries to win back business during a recession. The new services include targeting graphical adverts to users who have searched for particular terms in Yahoo’s search engine and customizing the offers in adverts based on what Web sites a consumer has visited and what they have done on those sites.

Another service that is expected to go live next month will allow marketers to buy text adverts next to search results that are targeted to users during a certain time of day or based on factors such as their age and gender, according to the paper.

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