Yahoo! Sports launched “ThePostGame,” an online magazine that covers the world of sports from a lifestyle and entertainment perspective. ThePostGame gives readers access to the culture of sports with a focus on what takes place off the field and court.
The magazine features one-on-one interviews between Yahoo! Sports experts and top talent, like this Q&A on Orlando Magic’s Dwight Howard and an introduction to Tom Brady’s Guru. ThePostGame also includes The High Five, a daily line-up of the five hottest sports links; original content from numerous new blogs like Training Day for fitness, StylePoints on fashion, and Chompions the sports-themed food blog. All these features and more brings breadth and depth of content with a truly authentic voice, providing consumers and advertiser’s high-quality, personally relevant content.
ThePostGame now allows Yahoo! Sports to enhance that content with long-form, in-depth stories that go beyond regular analysis and commentary, and delve into what happens off the field and behind the scenes.
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