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Oct272010

Yahoo! Search Marketing to Microsoft Advertising adCenter Search Alliance Transitions Completed

Yahoo! announced of completing the process of moving search ad serving for Yahoo! to Microsoft Advertising adCenter platform in the U.S. and Canada. With this milestone achieved, the transition of advertisers’ Yahoo! Search Marketing accounts to adCenter is also complete.

adCenter advertisers now have access to 163 million unique searchers and 33.8% of U.S. search queries on Yahoo! Search, Bing and partner sites, with the convenience of one account.

Those advertisers who managed their YSM accounts on a self-serve basis will now be exclusively supported by Microsoft. For account assistance, these advertisers should call (800) 518-5689, Mon-Fri between 4:00 a.m. and 9:00 p.m. Pacific Time, or Sat between 6:00 a.m. and 6:00 p.m. Pacific Time.

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