Yahoo! announced of launching its own slate of original, TV-quality web shows in tandem with the introduction of its re-vamped video destination, “Yahoo! Screen.”
“Yahoo! Screen is being developed to house the most comprehensive collection of premium video content on the Web and upgrades Yahoo! Video, the company’s existing video site,” revealed Yahoo.
The eight new original shows, which are aimed at a predominantly female audience, star top Hollywood talent including Judy Greer (The Descendants, Arrested Development), Niecy Nash (Reno 911, Dancing with the Stars), Cameron Mathison (All My Children, Dancing with the Stars), Morgan Spurlock (Super-Size Me, 30 Days) and others.
The shows will cover a variety of lifestyle topics, such as healthy living, relationships, celebrities, entertainment, and more.
Yahoo! Screen also adds contents from nine other online categories: original programming, the best aggregated content from across the Internet, personalization technologies, and expert editors to curate the experience. Visitors will also find:
- Yahoo!’s entire line-up of award-winning original shows, including “Primetime in No Time,” “The Thread,” “The Daily Ticker,” and more
- Expanded library of third-party long- and short-form video from sources including: Hulu, CBS, Howcast, Turner Sports, UFC, Revision3, and more than 70 other leading video content creators
- Easy-to-navigate category pages – News, Sports, Finance, TV, Movies, Lifestyle and Comedy – featuring individual show pages and topic pages, all editorially programmed to surface the most popular and interesting videos