Yahoo! News friends’ activity feature that was launched at f8 in September, since its launching, “more than 12 million people have opted in,” increasing referrals from Facebook to Yahoo! News, the Yhaoo blog announced.
“In just three months, we’ve seen traffic from Facebook to Yahoo! News in the U.S. increase by 300%, so we’re excited to extend this social activation to more of our worldwide content sites.”
In just 2 months, 1 million articles are being shared to Facebook daily leading to 500,000 daily referrals. To build on this increasingly social content experience, Yahoo! has extended the Facebook integration to 26 additional Yahoo! sites worldwide, including U.S.-based entertainment experiences omg!, Yahoo! TV, Yahoo! Movies, and Yahoo! Games.
Yahoo has also launched a new social feature entitled “Notifications,” in the U.S., alerting people to social conversations and other activity on Yahoo! that interest them such as feedback on reviews, responses to comments, and stock alerts. Notifications is found on the top of the page across most pages on Yahoo!, such as Yahoo! News, Yahoo! Mail, Yahoo! Sports, omg!, Shine, and Yahoo! Travel.
“The extension of these features is designed to bring a deeply personalized, social news experience to more of the content millions of people come to Yahoo! to read each day,” the company said.
Over 12 million people have opted in, bringing a younger ages 18-34 audience of socially engaged people to the No. 1 online news destination. A straightforward opt-in process launches people into the immersive social experience:
- Control What You Share — By opting-in to the new feature, people can easily show what they’re reading on Yahoo! with their Facebook friends. People’s activity will be featured on their Facebook profiles as it happens. It’s easy to turn it on and off and delete items.
- View Your Friends’ Activity — A new “facebar” at the top of integrated Yahoo! pages shows a person’s Facebook friends and what they’re reading on Yahoo!.
Watch the video below introducing Yahoo! News Activity: