Yahoo is still one of the most powerful search front-ends in the world, but in most regions, Bing now takes care of every back-end concern – including both the search algorithm and the search ads.
Yahoo! and Microsoft Search Alliance continues its strong global momentum today with the algorithmic transition to Microsoft in seven additional countries plus Yahoo! Maktoob MENA (Middle East and North Africa).
The seven new countries where Bing is powering Yahoo are: Austria, Denmark, Finland, Norway, Russia, the Netherlands, Sweden, plus several countries in MENA (the Middle East and North Africa version of Yahoo) will be able to enjoy Bing search results.
While many major regions in Europe and the U.S. have long been powered by Bing, it’s clear that Yahoo is making is making a big push to complete the migration project; these 7 countries bring the total migrations for this month to 19.
“The global transition to Microsoft’s back-end algorithmic search functionality enables us to continue to focus on creating compelling and innovative search experiences that will help people stay informed, productive and entertained. We will be sure to keep you updated as additional countries across Europe and Asia make this transition,”informs Yahoo Search blog.
How the Alliance Changes the Game
For Yahoo, the shift to Bing is a big cost-of-operations boon; Yahoo is currently splitting the transition costs with Microsoft while still maintaining their own search back-end in select regions. Once the transition is complete, Yahoo will be able to cut costs substantially while still picking up 88% of all search revenue – much to the relief of concerned shareholders.
For optimizers, the change means both a simplification of tools (Yahoo and Bing Webmaster Tools are combining, as just one example) and an increased incentive to work on both optimization and marketing with Bing. Between Bing and Yahoo, Microsoft now controls over 30% of the U.S. search market.