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Yahoo! Mail Anti-Phishing Platform (YMAP) Roll Out Begins

Yahoo! announced the release of “Yahoo! Mail Anti-Phishing Platform” (YMAP), which reinforces the trust and security of the Yahoo! Mail experience using existing email authentication technologies. It builds on the pilot anti-phishing program ventured into with eBay/PayPal back in 2007, but this time it’s casted a wider net on the phishing problem.

“Put simply, we’re beefing up Yahoo! Mail’s SpamGuard by adding more security measures that make it much harder for phishers to get to your mailbox. We’ve teamed up with email authentication partners–namely, Authentication Metrics, eCert, Return Path, and Truedomain–to gain significant coverage to protect the prime targets of phishing attacks. Our partners work with top brands and email senders to audit, monitor, and protect email traffic using their domains.

This collaboration enables us to apply policies to protect the authenticated emails using the domains of well-known online services–from popular social networks like Facebook to often-targeted institutions in the banking industry,” Yahoo! stated.


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