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Yahoo! Local Experiments with New UI and Contents

Yahoo! begun testing a simplified UI that streamlines the user experience and offers new content (including deals) in a number of cities. Below is a screen showing the new Local UIs:

Yahoo Local New UI

Currently there’s a dedicated Yahoo Local search experience, as well as local results that appear within Yahoo Search. Below is a screenshot showing a Yahoo Local SERP, for “sushi San Francisco”:

Yahoo Local SERPs

and then the same query result displayed in Yahoo Search results:

Yahoo Search Results

Here’s a statement issued by Yahoo about the new Local:

We’re piloting a new experience to deliver personalized local content, including hyperlocal news, deals and events to users — offering the best source for what’s happening in their neighborhood and metro area. Currently available in select markets in the US via integration on Yahoo!’s mobile and PC homepages, we’re focused on combining an open technology platform with a human touch to keep users informed and drive discovery of great local content.


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