Yahoo! announced a big “new content and marketing program to bring World Cup coverage to vivid life online and offline for its users around the world. As part of the broad program which includes a dedicated and highly customized World Soccer “channel” on the global Yahoo! network, Yahoo! will provide fans with complete coverage of the tournament including customized content across multiple platforms, innovative new products, and special events across the globe. As hundreds of millions of soccer fans prepare for the world’s biggest sporting event, we are launching our first global initiative, which features microsites, compelling mobile experiences, fantasy games, and Yahoo! Search tools for more than 20 countries in 12 languages,” writes Yahoo!. To find out more, go to Yahoo.com and search for “Yahoo! coverage World Cup 2010.”
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