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Sep262007

Yahoo implements major site ranking changes

Aaron Wall has recently noticed some major changes in the Yahoo ranking algorithm which could have a major effect on sites:

* botching part of a sitewide 301 redirect that they had followed for months – now both sites rank, but each ranks well for some portion of the queries
* a bit more weight on domain names

Personally, I’ve noticed some sites with high authority domains, in the perception of Yahoo, such as TheFreeDictionary.com, and all of its keyword heavy definition pages, rising in Yahoo rankings. Could such domain be what Aaron is talking about? Or is it keyword heavy domains?

These pages seem to also be ranking higher in Yahoo again, so authority seems to be more important than keywords in the URL.

  • Yahoo Directory
  • Yahoo 360
  • Google Groups
  • Google Translate
  • Topix
  • About.com

Note : Netscape and Propeller.com listings seems to be falling in Yahoo ranking importance.

Yahoo!, Search Engine, Ranking, Rank, Site Rank, Blog Rank

Source:→ SEJ Blog

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