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Yahoo! Clues, App Search, More Sunsets April 1st; Now Calling Itself ‘Technology Company’

Yahoo! CEO Marissa Mayer since taking over has spoken repeatedly on the need to zero-in on being part of its users’ “daily habits”–and most recently she announced a Policy change dropping “work from home.”

Mayer has signed off on an internal memo announcing that staff can no longer work from home from June this year. The memo reads “speed and quality are often sacrificed when people work from home, and some of the best decisions are made at impromptu meetings in the workplace.”

And, today, the company has announced the shut down of several products and sercices that don’t fit that the Yahoo’s now focus on making users “daily habits” more inspiring and entertaining.

“Ultimately, we’re making these changes in an effort to sharpen our focus. By continuing to hone in on our core products and experiences,” Yahoo stated.

Update: In its annual 10-K report filed with Securities And Exchange Commission–the company has changed its tagline–now branding itself as a “global technology company,” dropping “digital media company” as it called itself until recently.

Here is the first sentence from 10-K:

“Yahoo! Inc., together with its consolidated subsidiaries (‘Yahoo!,’ the ‘Company,’ ‘we,’ or ‘us’), is a global technology company focused on making the world’s daily habits inspiring and entertaining.” (emphasis added)

….first sentence from the 10-K filed last year:

“Yahoo! Inc., together with its consolidated subsidiaries (‘Yahoo!,’ the ‘Company,’ ‘we,’ or ‘us’), is a premier digital media company.”

Included in the shut-down group are a couple search-related products, including keyword research tool “Yahoo Clues” beta, which was launched in late 2010, will be shut down on April 1st.

The tool provide a snapshot of keyword searches over time, plus great demographic information about keyword preferences between male and female, different age groups and by location.

Yahoo! App Search, shuts down on April 1, 2013, comes with apps sorted by category and various filters available to searchers.

Yahoo! Avatars will no longer available acroos Yahoo properties effective April 1, 2013. Additionally effective April 1, we will no longer support the Avatars YQL table.

To those who want to keep their existing avatar, Yahoo suggest to “go to the Avatars download page, pick a picture size and format, and click the appropriate download button. And, to continue using your avatar with other Yahoo products, go to Yahoo! Profile and upload the avatar.”

Yahoo! Updates API will no longer be supportted as of April 16, 2013.

Other products shutting down on April 1st, include:

  • “Yahoo! app for BlackBerry–the app will no longer available for download. But, the existing app will continue to work “will no longer be actively supported.”
  • Yahoo! Sports IQ– your final lifetime Sports IQ score and rank will be automatically transferred to and preserved within your Yahoo! Fantasy Profile.
  • Yahoo! Message Boards website–but, message boards on individual properties (like Yahoo! Finance and Yahoo! Fantasy Sports) will remain active.
  • Yahoo encourage users to ask and answer questions on Yahoo! Answers, and discuss issues in the comments section on Yahoo! News,” informs Yahoo.

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