Yahoo! partnered with Clear Channel Outdoor, Goodby Silverstein & Partners, Manufacturing Resources International, the City of San Francisco, ACNE Production & Obscura Digital to create the “Yahoo! Bus Stop Derby,” an Interactive Transit Shelter campaign using 72&Prime touch LCD screens.
From now until Jan’28, 2011, the campaign will use interactive games to highlight Yahoo!’s mobile app offerings to San Francisco residents and commuters, many of whom spend their down time at transit shelters using smart-phones to get information and stay connected on the go.
Users will compete by choosing a neighborhood from a drop-down menu on the interactive game screen at any transit shelter, then select from 4 fun and engaging Yahoo! Mobile app-related games themed around Yahoo! Mail, Yahoo! Messenger, Yahoo! Sportacular, and Flickr.
At the end of the campaign, the winning neighborhood will get a free concert from Grammy Award-winning rock band OK Go at a local neighborhood venue.
More Info: Yahoo! Bus Stop Derby