Yahoo’s B2B Marketing team sent us an e-mail, notifying that the promotion was cancelled.
Yahoo! announced that Yahoo! media properties reach 50% of the world’s online audience, and to get that message across, the company is running a contest during Advertising Week in New York City between October 3-7.
“The contest lets you interact with photos and headlines on five of Yahoo!’s leading media properties, using an augmented reality app that’s downloaded to your iPhone. The sites are Yahoo! News, Yahoo! Sports, Yahoo! Finance, The Thread and omg,” Yahoo! stated.
“If you’re in New York next week and have an iPhone, you can play. Beginning Oct. 3, all of New York City will be a “hot zone” where you can access augmented reality simulations of Yahoo! media pages with photos and headlines that you can interact with and instantly share via email, Facebook or Twitter.”
You can interact with more than 30 simulated pages, and the more times you do, the more times you’re entered in the drawing.
“Yahoo! “brand ambassadors” will be patrolling the streets to help users download the app, take pictures and upload them, and hand out gift cards for our co-promoter Dunkin’ Donuts, which will offer additional hot zones at 36 locations near the Advertising Week events,” Yahoo said.
Yahoo says “While the stories and pages are just mockups, the contest’s prizes are very real. Every time you use the augmented reality app to jump onto a simulated Yahoo! page, you’re entered into a drawing to win the daily prize of an iPad2 or the Grand Prize of a trip to the Hollywood Bowl in Los Angeles to see an October 15 mega-concert “A Decade of Difference”, honors 10 years of charitable work by the William J. Clinton Foundation and the former president’s 65th birthday.
The concert is sponsored by Yahoo! and starring Lady Gaga, Bono, and Usher.
Yahoo!’s augmented reality app for iPhone will be available for download next week in iTunes App Store.