As record stores stock fewer music CDs, the music industry is turning to video games as an alternative method of distribution. Both Microsoft, developer of the Xbox 360 game console, and online game rental service GameFly introduced new music initiatives.
Microsoft has added downloadable music videos from Sony BMG to the Xbox Live Marketplace. Free promotional videos have been available on the platform since its November 2005 launch, but the new iteration adds a pay-to-download option featuring a far greater catalog.
More than 40 Sony BMG videos are available now, featuring artists like Alice In Chains, Audioslave, Dave Matthews Band, Foo Fighters, and more. Each video will cost 160 Microsoft Points (about $2).
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