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Xbox 360 Still Top-selling Game Console in the U.S., Accounted 37 Percent Market Share In September, NPD Group

Xbox 360 registered its 4th consecutive month as the top-selling game console in the U.S., rising 37% to 484,00 units sold in Sep., according to NPD Group data cited by the Redmond company. Demand for “Halo: Reach” was a big factor, with the latest installment in the blockbuster Xbox 360 franchise selling 3.3 million units for the month.

NPD has changed its pubic reporting methods to omit specific console sales numbers, here’s NPD analyst Anita Frazier’s statement:

“Hardware unit sales, with the exception of the Xbox 360, are down versus last Sep., but a couple other platforms, specifically PS3 and PSP are up on an average sales per week basis as compared to last month (Aug 2010). Interestingly, the average retail price of hardware increased notably this month, driven primarily by the Xbox 360 Halo: Reach bundle and the PS3 Move bundle.”

Overall sales of video-game hardware, software and accessories were down 8% for the month, to $1.22 billion.


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