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Xbox 360 Game Console Tops U.S. Market Share for Third Straight Month

Microsoft’s Xbox 360 game console came out on top of the U.S. market for the third consecutive month in August, according to NPD Group data: “Xbox 360’s result of 357,000 units sold for the month was more than 100,000 better than the nearest competitor, Nintendo Wii, at 244,000 units. Sony’s PlayStation 3 came in at 226,000 units.”

Xbox 360 “achieved significant year-over-year gains,” but “sales softened versus what occurred in July,” said NPD analyst Anita Frazier. “That said, with Halo: Reach coming to market next week, if hardware sales react in a similar fashion to what was experienced when Halo 3 was launched in Sep 2007, September could be a huge sales month for Xbox 360 hardware.”

The report found the retail sales of video game equipment and software fell 10% last month.

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