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Xbox 360: ’40 million units sold worldwide, increase in Xbox Live revenue’ Microsoft reports

Microsoft latest financial result for 3rd-quarter of 2010 revealed that the “Xbox 360 has now sold over 40 million units worldwide to date, and Entertainment and Devices division posted a profit of $165 million. The bad news: It looks like hardware sales are actually cooling down, as 360 sales in this fiscal quarter were 1.5 million, down 12% from 1.7 million units sold in same quarter last year. But due to decrease in cost of making Xbox 360s, those 1.5 million unit sales still accounted for $199 million in revenue for the quarter, which saw the overall Entertainment and Devices division (which includes the 360, PC games, and Zune) post revenue of $1.67 billion. As for software sales, there was a similar small decrease year-over-year: Sales for both the PC and Xbox 360 dropped 5% to $240 million. Still, profits for the division year-over-year are up, which Microsoft says is “primarily reflecting an increase in Xbox Live revenue and non-gaming revenue, offset in part by decreased revenue from Xbox 360 video games and decreased Xbox 360 consoles sold.””

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