Microsoft latest financial result for 3rd-quarter of 2010 revealed that the “Xbox 360 has now sold over 40 million units worldwide to date, and Entertainment and Devices division posted a profit of $165 million. The bad news: It looks like hardware sales are actually cooling down, as 360 sales in this fiscal quarter were 1.5 million, down 12% from 1.7 million units sold in same quarter last year. But due to decrease in cost of making Xbox 360s, those 1.5 million unit sales still accounted for $199 million in revenue for the quarter, which saw the overall Entertainment and Devices division (which includes the 360, PC games, and Zune) post revenue of $1.67 billion. As for software sales, there was a similar small decrease year-over-year: Sales for both the PC and Xbox 360 dropped 5% to $240 million. Still, profits for the division year-over-year are up, which Microsoft says is “primarily reflecting an increase in Xbox Live revenue and non-gaming revenue, offset in part by decreased revenue from Xbox 360 video games and decreased Xbox 360 consoles sold.””
Get Latest News
Subscribe to Digital News Hub
Get our daily newsletter about the latest news in the industry.