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XAuth Open Framework to simplify Social Web

Meebo introduced “Extended Authentication (XAuth),” an open technology platform designed to increase social engagement by making it easier for users to connect to their friends. “XAuth is designed to help publishers and providers of social apps balance two things: “need to give users a diverse set of choices for logging into their experience with 3rd-party identity provider, and need to also ensure that sign-in & registration flows remain as simple and elegant as possible.” XAuth specification addresses this by enabling ability to recognize when a visitor is already logged into a social networking service, such as Google, Microsoft, MySpace, Yahoo! and others, and then making it easy for the user to utilize existing channel to share content, links or feeds with their friends, use instant messenger or e-mail, and otherwise participate in site’s community. With XAuth, publishers will be able to escape the handicap of not having insight into their users’ preferred social services and instead can present their users with a host of relevant options. This will lead to increased engagement, relevancy and participation in the social ecosystem for web site publishers, service providers, and users,” stated Meebo.

More info: XAuth | Using XAuth to simplify social web | Simplifying social web with XAuth

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