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WWDC 2012 Announced, Sold Out in Under 2 Hours; Apple Offers WWDC Student Scholarship; Posts $39.2B in Revenue Q2 ‘2012; Apple 2012 Design Awards Nominations Open

Apple Announces WWDC 2012, Moscone Convention center - June 11-June 15

Apple this morning announced its annual Worldwide Developers Conference (WWDC) ill be held in June through June 11 – June 15 at San Francisco’s Moscone West.

At this year’s conference at Moscone Convention Center, developers will learn about the future of iOS and OS X, allowing them to build incredible new apps.

WWDC will also feature more than 100 technical sessions presented by Apple engineers as well as the popular Apple Design Awards, a showcase of the most outstanding apps from the past year.

But the event’s $1600 tickets are now listed as sold out within two hours of going live.

Activities at Apple’s WWDC 2012 include:

  • more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and OS X technologies;
  • 100 hands-on labs staffed by more than 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;
  • the opportunity to connect with thousands of fellow iOS and OS X developers from around the world–last year more than 60 countries were represented;
  • engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and
  • Apple Design Awards which recognize iPhone, iPad and Mac apps that demonstrate technical excellence, innovation and outstanding design.

Apple WWDC Student Scholarship Program Announced

Apple is also offering a scholarship program this year for young developers ages 13 and older under the title “WWDC Student Scholarship”:

“We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iOS platform has created an entirely new industry with fantastic opportunities for developers across the country and around the world.”

You can find more information about and apply for the WWDC Student Scholarship here.

Apple also opened today its Apple Design Awards nomination page for iOS and Mac developers. Winners will get an Apple Design Award trophy and usually some Apple gear or prizes that have not been announced.

2012 Apple Design Awards Nomiations Begins


Apps that are inviting, engaging, easy to use, intuitive, and compelling.

State of the Art

Apps that take advantage of the latest hardware, OS releases, and technologies to offer rich functionality, high performance, and extensive system integration.


Apps that are revolutionary, inspiring, and do things in new and creative ways.

Developers can sign up and nominate apps for inclusion in the awards by visiting to the website set up for WWDC. To be considered, the app must be on the App Store or Mac App Store by May 1.

Apple also today announced financial results for its fiscal 2012 second quarter ended March 31, 2012. “The Company posted quarterly revenue of $39.2 billion and quarterly net profit of $11.6 billion, or $12.30 per diluted share.”

“These results compare to revenue of $24.7 billion and net profit of $6.0 billion, or $6.40 per diluted share, in the year-ago quarter. Gross margin was 47.4 percent compared to 41.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue,” Apple posted.

Apple currently has $110 billion in cash reserves, which is up from $81.5 billion in September 2011. “Our record March quarter results drove $14 billion in cash flow from operations,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the third fiscal quarter, we expect revenue of about $34 billion and diluted earnings per share of about $8.68.”

“We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter,” said Tim Cook, Apple’s CEO. “The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.”

Apple’s Q2 2012 Revenue by Product:

  • Desktops: $1.56 billion, up 8 percent from $1.44 billion a year earlier.
  • Portables: $3.5 billion, down 7 percent from $3.7 billion a year earlier.
  • iPod: $1.2 billion, down 25 percent from $1.6 billion a year earlier.
  • Music: $2.51 billion, up 32 percent from $1.6 billion a year earlier.
  • iPhone: $22.7 billion, up 85 percent from $12.3 billion a year earlier.
  • iPad: $6.6 billion, up 132 percent from $2.84 billion a year earlier.
  • Peripherals: $643 million, up 11 percent from $580 million a year earlier.
  • Software & Services: $832 million, up 12 percent from $743 million a year earlier.

Q2 2012 Revenue by Geography:

  • Americas: $13.2 billion, up 41 percent from $9.32 billion a year earlier.
  • Europe: $8.81 billion, up 46 percent from $6.03 billion a year earlier.
  • Japan: $2.65 billion, up 91 percent from $1.38 billion a year earlier.
  • Asia Pacific: $10.15 billion, up 114 percent from $4.74 billion a year earlier.
  • Retail: $4.4 billion, up 38 percent from $3.2 billion a year earlier.

Here are Apple in numbers:

  • 35.1 million iPhones (up 88 percent YOY)
  • 11.8 million iPads (up 151 percent YOY)
  • 4 million Macs (up 7 percent YOY)
  • 7.7 million iPods (down 15 percent YOY)

iTunes and App Store:

  • $1.9 billion in iTunes revenue (a 35 percent YOY increase)
  • 600,000 apps (200,000 iPad specific apps)

iOS devices:

  • 365 million iOS device sales
  • $22.7 billion in revenue from iPhone and accessories
  • 6.6 billion in revenue from iPad and accessories
  • 7.7 million iPod sales
  • 94 percent of Fortune 500 and 75 percent of global 500 testing or deploying iPad


  • 125 million iCloud users–up 25 million from February

Retail Stores:

  • $4.4 billion in retail store revenue, up 8 percent
  • 363 Apple Stores
  • 826,000 Macs sold in store–half to new customers
  • $12.2 million average revenue per-store (up from $9.9 million)
  • 85 million visitors to retail–18,000 per store, per week

During the earnings call, Cook, commented on the ongoing litigation, said, “Apple does not want to be the developer to the world, but he also said: “I’ve always hated litigation. We just want people to invent their own stuff”.”

Cook said if these companies stop taking Apple’s inventions and compensate for past trespasses, Apple would put this stuff behind them. This directly contrasts former CEO Steve Jobs’ view of “Thermonuclear War” and using every penny of Apple’s cash to destroy Android.

Apple is currently in litigation with Google/Motorola, Samsung, HTC, etc., and there has been recent talk of settlements with some of those players.

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