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Workspaces in Google Tag Manager and Tag Manager 360!; Analytics Adopts Privacy Shield

Google Tag Manager and Tag Manager 360! received a number of new features today:

Workspaces in Google Tag Manager and Tag Manager 360! now allow team to work on tags at the same time. Additionally, they can simply create a new workspace, make changes, and hit publish without [publishing everything that’s in the works], explains google.

Tags, triggers, and variables being worked on in other workspaces will remain unaffected.

In additon, when a workspace is versioned or published, its name, notes and list of changes carry over to new version offering a full history of changes.

Tag Manager also let you know of any conflicts [if any] when a new version is created, and guides you through with an easy-to-use conflict resolution tool to merging them into your workspace.

Also, Google Tag Manager and Tag Manager 360 interfaces are redesigned and include:

  • new Sliding screens that let you configure related tags, triggers, and variables without dropping your current editing flow.
  • Trigger and variable screens now tell you exactly where they’re being used.
  • Configuration screens are now easier to read and include more in-line guidance to help you use a valuable variable for your site.
  • Tag Manager 360 customers will now be able to create unlimited workspaces in their containers.
  • Customer of Tag Manager 360, or of Google Analytics 360 Suite can contact their Account Manager to learn more.

And, for users of Tag Manager standard version—all containers will be enabled for up to three concurrent workspaces, which include a ‘default workspace'[similar to container draft], and additional ‘custom workspaces’.

Additonally, enhanced interface will also available to standard version offering greater visibility into exactly [what changes are being made when you hit publish].

Visit Google Tag Manager 360 website for more information here.

Google Tag Manager and Tag Manager 360! workspace version configuration

Google Tag Manager and Tag Manager 360! worksapace resolve conflicts

Aside, Google Analytics has adopted privacy shield with adherence to the EU-U.S. In a post, the company said, “Google has committed to applying the Privacy Shield’s principles and safeguards to EU-U.S. transfers of personal data, by default. “

No action is required on customers’ part.

So what does this Privacy Shield framework do?

“The Privacy Shield establishes a new framework for transfers of personal data from Europe to the United States. It is a significant milestone for the protection of Europeans’ personal data, legal certainty of transatlantic businesses, and trust in the digital economy,” company explains.

You can check out Google’s certificate over here.

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