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Woman’s Day mag using Microsoft Tag to dditorial features and advertisements

Woman’s Day magazine announced of begin using Microsoft Tag technology, starting with their May 2010 issue on newsstands. “May, July, Sep and Nov 2010 issues will feature Tags, which’ll provide readers with a more impactful and interactive experience. Tags included in the issues will enable Woman’s Day readers to gain instant access to sweepstakes, recipes, coupons and more from their mobile phone. “We’re thrilled to work with Microsoft Tag to make Woman’s Day’s interactive issues richer than ever before by enabling our readers to connect directly with our advertisers’ creative,” said Carlos Lamadrid. “By bringing Microsoft Tag to Woman’s Day readers, we’re both elevating the consumer experience and delivering targeted consumer interaction to our advertisers,” states Microsoft.”

If you don’t already have Microsoft Tag reader on your phone, download it for free by going to http://gettag.mobi on your mobile browser.


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