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Windows Phone Marketplace Now in China & India; Improves Search, 7.0 & 7.5 App Update Options, Fewer Keywords, Better Shopping

Windows Phone Marketplace and App Hub today received some new features and enhancements:

Fist of all, the Marketplace is now available in China & Indiab, enabling developers in China registering via App Hub and begin submitting apps for availability in any of supported Marketplace countries (sorry, not including China at this time). And, also the Global Publisher Program is available in major markets around the world, giving developers in those countries access to Marketplace via local intermediaries.

Also, WP customers in India are now able to purchase apps and games via Windows Phone Marketplace!

Windows Phone Marketplace

Maintaining Windows Phone 7.0 and 7.5 Versions of Your Apps Simultaneously
Effective today, developers now have new options for how they manage updates for both WP 7.0 apps to Mango appss. “The 7.0 and 7.5 versions of an application share the same catalog details, pricing (including trial and geographic distribution options), ratings & reviews and hidden/live property if in a published state. However, each version of the application can now be updated, unpublished and re-published independently. You can view both versions of the application on the lifecycle tab in App Hub,” revealed Todd Brix.

Brix said “It’s important to note that there can only be one in-progress update at any time across both versions of an app. The update in progress must be published to Marketplace before another version of the app can be updated. Also, catalog details and pricing changes made as part of a 7.0 app update will affect the 7.5 version of the app and vice versa. Finally, be aware that if you publish a new 7.5 app there is no way to later add a 7.0 version.”

Fewer Keywords, Better Shopping
Brix revealed that the WP team started enforcing the published guideline of 5 keywords per application. “While this should help maintain a more productive marketplace for everyone, you should take this opportunity to review the keywords you’ve submitted for your applications to ensure that the first five keywords best describe your app to potential customers. App Hub will still allow you to enter more than five keywords as part of your submission or application update; however, the search functionality across Marketplace will now use only the first five keywords,” said Brix.

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