Microsoft announced an update to App Hub that brings new markets for Windows Phone developers, who can now distribute apps and games to even more customers in more markets.
“App Hub now alows you to submit apps for distribution in 6 new markets; “Argentina, China, Indonesia, Malaysia, Peru and the Philippines.” Although you will be able to now select these markets for distribution in App Hub, the Windows Phone Marketplace is not yet available to customers in these markets. We will provide more information about availability of the Marketplace for customers in these markets in a future post,” Microsoft stated.
Microsoft spending billions on marketing yearly, and the company CEO Steve Ballmer “doesn’t think the company is getting enough return on the billions it spends annually on marketing” according to the reports.
Rumors are circulating that Microsoft may be poised to cut hundreds of employees, largely in marketing, are circulating. According to reports, “40 percent of the Central Marketing Group (CMG) could be chopped.”
“CMG drives all the marketing and communications across all Microsoft businesses and products around the world. And, has about 600 full time employees at present, plus more than 2,000 outside contractors on the payroll.”
Also, that both Windows Phone and the Server and Tools business will be re-organised and possibly take some of the marketing headcount losses. The company last year promoted Chris Capossela to Chief Marketing Officer, and he has been conducting a review of marketing operations, working with senior marketing executives like Tami Reller, who just demoed Windows 8 during the CES keynote, and Yusuf Mehdi from Xbox. The restructuring may be set to take place within the next 30 days, according to Bloomberg.
Also, the recently announced Nokia Lumia 900 Windows Phone is running “Mango Commercial Release 2”.
“Windows Phone watchers noticed this week a seemingly new operating-system version listed on the Nokia Lumia 900 spec list: Mango Commercial Release 2.” What is this?
According to Microsoft officials “Mango Commercial Release 2 is just Mango plus the 8107 service release.”
“The 8107 release is the bunch of Windows Phone fixes anchored by the “disappearing keyboard fix.””
“Microsoft officials said late last week that the company had delivered the 8107 service release to its carrier partners and that it would be up to them as to when, how and if they rolled it out to existing Windows Phone customers,” reports MJF.