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Sep112009

Windows 7 television ad debuts on CW’s “Vampire Diaries”

Microsoft try to leverage the positive buzz surrounding Windows 7 with a new television ad debuts on the CW’s “Vampire Diaries” highlighting the favorable reviews received by the operating system in advance of its Oct. 22 launch. Microsoft’s Gayle Troberman, explaining that Microsoft wants to highlight the positive buzz about the new operating system, in contrast with Apple’s strategy — which she said “may be more about attacking and slamming.”

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