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“Will liquor advertising keywords work on MSN?” – Microsoft-Yahoo! search/ad Q&A about adCenter integration

Last week, Microsoft and Yahoo officials noted that they’re working out on their ad/sales transition plan, Yahoo! execs shared few issues they’re have responded to: “» What about singular and plural word that YSM (Yahoo Search Marketing) see them as same word but Bing doesn’t? » Will liquor advertising keywords, which we currently use on Yahoo!, work on MSN’s? MSN’s current policy doesn’t allow liquor keywords like scotch, liquor baskets, etc. » Will the new platform allow us to run FLASH driven and video capture pages? Currently adCenter pauses campaigns that’ve video-driven capture pages since they can not read the file.This has been a drag for marketers, as the web continues to transition to video than actual ‘web copy’ » I use both but adCenter doesn’t have Tracking URLs. Is this going to get fixed? Also, ad scheduling is better in Yahoo. Are all features, that are currently missing, going to get implemented in Adcenter?”

More Info: Questions and Answers about the adCenter Integration

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