diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


Why are these billboards for MSN, not Windows Live?

The identities of Microsoft’s two online brands, MSN and Windows Live, have been a subject of confusion since the company launched the latter a few years ago. So it was interesting — and a bit perplexing — to see these billboards show up in Seattle recently.

Here’s why: Microsoft has positioned MSN as a destination for “programmed content,” such as the MSN.com portal, MSN Video and MSN Games. Windows Live, on the other hand, has been designated as a place for communications (Hotmail, Messenger), user-generated content (Spaces), and information retrieval/question answering (Live Search).

Full Article

Microsoft, MSN, Windows Live, Advertising, Billboards

Share This Story, Choose Your Platform!