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What Communities Does Your Site Belong In?

Right now search relevancy algorithms are heavily tied to overall authority, but given enough time publishers and search marketers will undermine that measure of relevancy the same way that keyword density and raw PageRank died off.

By owning toolbars that track everything and buying into other methods of data collection (from contextual advertising to email to user accounts to widget platforms) search engines will be able to move away from the random surfer model to a less random model of relevancy. If search relevancy becomes more community centric how will your site stand up?

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