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What Americans Do Online: Social Media and Games dominate online activity, Email becoming a mobile activity

Americans spend nearly a quarter of their time online on social networking sites and blogs. According to Nielsen research “Americans spend a 36% online time in communicating and networking across social networks, blogs, personal email and instant messaging, up from 15.8% just a year ago (43% increase).

Nielsen said, mobile e-mail usage increased 4.2% to encompass 41.6% of U.S. mobile Internet time. Social networking did experience a much larger 28% growth in the mobile space, but that activity still only makes up 10% of users’ time on the mobile Web.

Additional findings include: » Online games accounting 10% overtook personal email dropped from 11.5% to 8.3% » videos/movies activity grew relatively by 12% from 3.5–3.9%. Average American consumer streaming online video spent 3 hours 15 minutes doing so during the month. » social networking saw double-digit declines in share of time


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