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Website Optimizer updates

At the Search Engine Strategies, the Website Optimizer team launched highly requested product updates. Website Optimizer is a free content testing and optimization tool. It allows you to test different variations of your site content to determine what will be most effective at getting you the results you want from your site. The updates now expanded to include:

  • Experiment Pruning: This new feature allows you to disable one or more combinations from taking part in your Website Optimizer experiments. Pruning can help you achieve faster, more meaningful results by allowing you to remove poorly performing or illogical combinations. This is especially helpful in cases where your experiment may have too many combinations relative to the amount of traffic it receives.
  • A/B Offline Validation: If your test or goal pages aren’t accessible to Website Optimizer then no worries. You’ll now be able to just upload a copy of your tagged page and Website Optimizer will make sure that everything is tagged properly.
  • More Intuitive Reporting: We’ve enhanced our reports to more clearly show how your combinations are performing, and to better indicate when we’ve found one or more high-confidence winning combinations. This will help prevent you from drawing false conclusions from results or from ending experiments prematurely.

If you’re unfamiliar with Website Optimizer, check out following videos: Product tourA/B experiment demoMultivariate experiment demo. You can always find these and all of our other tutorials on the videos page of the Website Optimizer microsite.

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