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Website Optimizer Strategy and Tips

The AdWords team has recently announced new features for Website Optimizer, including the ability to easily create and launch A/B split experiments.

The Website Optimizer team has now put up a new testing strategy called Time on page as a conversion goal. This strategy outlines how to set your conversion goal as a specific amount of time a visitor spends on your site. For example, if you want to test whether visitors to your site are watching a 30 second video in its entirety, Website Optimizer can accomplish this by recording each time a visitor spends 30 seconds on that page as a conversion. Full instructions on implementing this strategy and others are available on the Testing Guides and Strategies page.

If you’d like to hear more about these latest features, two of our Website Optimizer Partners recently sat down with Tom Leung, Product Manager for Website Optimizer, to chat about the new additions. You can sign up for a one-time replay of an hour-long webinar with Tom, which is scheduled for this Thursday, September 20th at 2pm EST. Alternatively, you can also listen to a 15 minute interview with Tom, available here.

Google, AdWords, Website Optimizer, Optimiztion, Tips and Tricks

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