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Webmail Stats Show Yahoo! Mail Drops, Gmail and Hotmail Gaining, comScore

The Wall Street Journal citing comScore statistics on who’s hot and who’s not in webmail: “Often underappreciated, Yahoo Mail is a central driver of traffic and revenue—53% of Yahoo’s U.S. page views so far this year were users checking their email accounts says comScore.

As mail traffic at Yahoo has dropped an average of 11% in 2010 versus last year, the fall in its overall U.S. traffic has averaged 8%. Yahoo Mail remains top in total email page views in the U.S., but Microsoft’s Hotmail and Google’s Gmail are grabbing share. Internationally, Hotmail has the most page views, and is building its lead according to comScore.”


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