Avinash Kaushik, Analytics Evangelist for Google, published Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. It looks to be a fantastic read by one of the foremost web analytics practitioners and teachers, who’s seeing an undeniable evolution of web technologies and online trends, including social media, video, and mobile. Now is a crucial time to make changes – or get started – and in his typically perceptive style, Avinash begins with a new definition of web analytics: “Web Analytics 2.0 is: the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).”
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