Warner Music Group (WMG)’s artists returns to YouTube. Under this new, multi-year global agreement, you’ll be able to discover, watch and share Warner music on the site. The partnership covers the full Warner catalog and includes user-generated content containing WMG acts. The partnership is based on a revenue share generated from the ads on the videos, and this makes good business sense for everyone involved: artists and labels can make money from their videos and the YouTube community gets to enjoy them. Warner’ll also be able to sell their own ad inventory and’ll use Content ID technology to claim and monetize user-generated videos uploaded to YouTube by Warner Music fans.
Get Latest News
Subscribe to Digital News Hub
Get our daily newsletter about the latest news in the industry.