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Volkswagen: Print Ad iPhone Test Drive [Video]

Volkswagen’s Norway unit and its Oslo agency TRY & APT are behind this campaign embedded below, in which a gatefold ad was placed in several Norwegian magazines, showing a birds-eye view of a road traversing a summer or winter landscape. Readers were encouraged to download a free iPhone app, created by Mobiento, which then enabled them to “drive” their phone over the road in the ad to check out some of the vehicle’s features: Lane Assist, where the phone vibrates and sounds an alert if you stray near the edge of the road; Adaptive Lighting, where the headlights swivel to the curves of the road; and Adaptive Cruise Control, which shows the car keeping a safe distance from the vehicle ahead of it.

Watch it:


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