Google introduced a new initiative called “Optimization University,” for Content Network campaigns optimization, available to everyone through a series of 6 videos “campaign setup best practices, creative appropriate ad groups, selecting effective keywords, developing high impact ad creative, bidding strategies, and conversion tracking and tweaking for ROI,” and Getting Started guide, to provide a conceptual walk-through and product demos of major steps in executing a Content Network campaign. If you’re starting a new Content Network campaign, watch video below:
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