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Video Targeting tool on YouTube Launched

Google is now allowing advertisers to start testing a new “Video Targeting tool” on YouTube, that gives advertisers more control of their ad campaigns by letting them choose specific YouTube partner content they’d like to target. Tool is flexible and helps advertisers discover videos relevant to their campaign and their target audience: it suggests videos based on keywords (like politics or fashion), viewer demographics (like age and gender), interest-based categories, or some combination of three. Or, if an advertiser has a video in mind, they can see if it’s available to target specifically. Result is a marketplace of video targeting options that results in extra control and better brand safety for display advertisers, and more useful and relevant ads on YouTube. It’s currently intended for advertisers who work closely with sales representatives at YouTube. But if you want a sneak peek, you can check it now here.

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