v060611 update to the Required Minimum Functionality (RMF) for AdWords API Clients is now released.
“The goal of the RMF is to ensure that advertisers have access to many of the unique and valuable features that AdWords has to offer. We update the Required Minimum Functionality list approximately every six months, and the last update was over 9 months ago in August 2010,” revealed Google.
The key changes made in this update are:
- Added more features and report types includes: sitelinks, conversion tracking, conversion optimizer, and enhanced CPC. Also added new reports such as search performance and geographic reports.
- Requirements for use of the BulkOpportunityService, TrafficEstimatorService and TargetingIdeaService — are useful services to get new ideas for expanding and refining an AdWords account. Google added a requirement that if you use any of these services you must also implement creation functionality and management functionality for either Search or Display.
- Advance Notice of Planned Changes: Added the requirement that you send us mocks for any material changes to your tool at least 2 weeks in advance of making these changes. These mocks can be sent to: [email protected] Note that you don’t need to wait for approval to launch these changes.
More details on all these changes are available here.
Note: End-Advertiser-Only AdWords API Clients and Internal-Only AdWords API Clients (each as defined in the Terms & Conditions) aren’t required to fully implement the required AdWords API features outlined above.
All other AdWords API Clients (as defined in the Terms & Conditions) must fully implement the required AdWords API features outlined above, by October 15, 2011.
[Source: AdWords API]